Apr
10
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Back in February Ryanair were reported to be closing their website for 3 days due to updates and upgrades set in place by the Office of Fair Trading (OFT). Now new investigations are taking place after the Advertising Standards Authority (ASA) referred them to the OFT for yet more code breaches.
According to reports on their website ASA has asked OFT to consider taking action against Ryanair under the Control of Misleading Advertisements Regulations 1988. As Ryanair were found to responsible for a number of actions including:
- Making exaggerated claims about the extent of availability of flights at the advertised price
- Advertising prices that were not inclusive of taxes and charges
- Making misleading and denigratory comparisons with competitors
Director General of the ASA, Christopher Graham says, “It is very disappointing, but absolutely necessary, that we have had to take this course of action. The ASA has given Ryanair every opportunity to put its house in order and ensure that it’s advertising adheres to the Codes.
Instead, they have continued to mislead consumers and denigrate competitors. We would prefer to work with advertisers within the self-regulatory system rather than call in a statutory body, but Ryanair’s approach has left us with no option but to refer them to the OFT who will consider appropriate action.”
In response Ryanair’s Peter Sherrard states the ASA had “Clearly confirmed its bias and blind determination to rule against Ryanairs adverts.”
Ryanair weren’t the only airline to feel the brunt of the OFT in recent months. However, Aer Lingus managed to meet their deadline to conform to misleading price information on their website.
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