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Travel community and advice website TripAdvisor has bought UK based company holidaywatchdog.com for an undisclosed amount.

“Holiday Watchdog nicely complements existing content in the TripAdvisor Media Network,” said TripAdvisor CEO and founder Steve Kaufer. “The acquisition is designed to strengthen TripAdvisor’s position as the predominant travel planning resource and adds another strong brand to the TripAdvisor Media Network, a collection of travel media sites.”

Holiday Watchdog will continue to run as an independent site and will be operated out of TripAdvisor’s London office.

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